At The Atlantic District, we believe that insurance is about more than just policies; it is about building a secure foundation for the people and businesses in our community. We are looking for a General Agency Principal who wants to plant roots here in Williamsport and help us shape the future of our firm. This is an incredible opportunity to take the reins of a growing office, where you will have the autonomy to make a real impact while enjoying the support of a dedicated staff. We are a group of forward-thinkers who value transparency, collaboration, and a positive outlook on every challenge we face. When you join us, you are not just taking a management position; you are becoming the heartbeat of our agency. You will lead by example, inspire those around you, and play a massive part in our ongoing success. If you are a natural leader who enjoys connecting with people and thrives on driving growth, we invite you to join our family and help us build something truly meaningful in the heart of Pennsylvania.

Salary Range: $220,000.00 - $250,000.00 per year

Benefits

Annual Base Salary + Commission + Bonus Opportunities

Paid Time Off (PTO)

Dental Insurance

Vision Insurance

Flexible Schedule

Life Insurance

Health Insurance

Disability Insurance

Mon-Fri Schedule

Retirement Plan

Hands on Training

Parental Leave

Career Growth Opportunities

Active Property & Casualty and Life & Health insurance licenses.

Documented track record of leading and growing an agency or sales team.

Deep understanding of the independent agency channel and carrier relations.

Strong financial acumen and ability to manage a P&L.

Exceptional leadership skills and the ability to mentor producers.

Bachelor’s degree in Business, Finance, or a related field.

Existing relationships within the insurance community in Pennsylvania.

Oversee the daily operations of The Atlantic District, ensuring high standards of service and sales performance.

Recruit, train, and mentor a talented team of producers to reach their full potential.

Develop and execute strategic plans to expand our market share and brand presence in the region.

Cultivate strong, lasting relationships with our carrier partners to ensure our clients have access to the best products.

Monitor key performance metrics and adjust our approach to meet growth targets consistently.

Represent our agency in the local Williamsport community and beyond to build awareness and trust.

The Atlantic District is a dynamic and growth-driven division of one of the nation’s most trusted insurance and financial services organizations. We partner with dedicated professionals to build thriving insurance agencies that deliver exceptional protection and financial confidence to individuals, families, and businesses throughout the Atlantic region.

We operate with urgency, purpose, and a commitment to excellence — empowering passionate, impact-oriented leaders to transform their ambitions into sustainable business success.

As part of our team, you’ll work with seasoned mentors, proven systems, and a supportive community that values integrity, service, and long-term growth.

Because you’re not looking for average.

The Atlantic District is built for professionals who want more than a paycheck — they want impact, growth, and control over their long-term income trajectory.

Real Growth Opportunity

We operate in high-potential markets across the Atlantic region, providing access to established brand recognition, proven systems, and scalable infrastructure. You’re not starting from scratch — you’re building with backing.

Performance-Driven Income Potential

Your effort and execution directly influence your results. We reward production, leadership, and growth. There are no artificial ceilings.

🧭 Leadership & Mentorship

You’ll work alongside experienced district leadership committed to coaching, accountability, and long-term development. We don’t just open doors — we stay in the trenches with you.

️ Build Something That Lasts

This isn’t about short-term wins. It’s about building a business foundation that compounds over time — through client relationships, renewals, and strategic growth.

🤝 Culture of Accountability & Support

We believe in ownership of results and team collaboration. You’ll be surrounded by driven professionals who take pride in their work and push each other to elevate.

️ Backed by a National Brand

Operate with the strength of a recognized insurance organization behind you — giving you credibility in the marketplace from day one.