Welcome to The Atlantic District, where we believe that insurance is truly about people helping people. Based in the heart of Fredericksburg, Virginia, our agency has grown because we put our neighbors first, treating every policyholder like part of our own family. We are currently looking for a motivated and visionary General Agency Principal to step in and lead our local team toward new heights. You will not just be managing an office; you will be the face of our agency, building deep roots in the community and creating a culture where your team members feel empowered to do their best work every single day. If you enjoy mentoring others, finding creative solutions to local challenges, and seeing the direct impact of your leadership on both your team's success and the security of the families we protect, you will fit right in. We offer a space where your professional experience is valued, your voice is heard, and your contribution creates a lasting positive change for everyone we serve.
Salary Range: $220,000.00 - $250,000.00 per year
Annual Base Salary + Commission + Bonus Opportunities
Paid Time Off (PTO)
Dental Insurance
Vision Insurance
Flexible Schedule
Life Insurance
Health Insurance
Disability Insurance
Mon-Fri Schedule
Retirement Plan
Hands on Training
Parental Leave
Career Growth Opportunities
Valid Life and Health insurance license.
Demonstrated track record of building and managing successful sales teams.
Deep understanding of insurance agency operations and carrier relationships.
Strong background in local market development and community networking.
Ability to coach others toward achieving high-performance benchmarks.
Prior experience in recruitment and talent development.
Oversee daily operations and strategic direction of our Fredericksburg agency location.
Mentor and guide a team of sales agents to reach their full potential and professional goals.
Cultivate strong connections with business owners and families within the community to build brand awareness.
Manage relationships with our insurance carriers to ensure we provide the best options for our clients.
Review sales performance metrics and implement creative strategies to drive sustainable growth.
Foster a collaborative environment where team members feel supported and encouraged to excel.
The Atlantic District is a dynamic and growth-driven division of one of the nation’s most trusted insurance and financial services organizations. We partner with dedicated professionals to build thriving insurance agencies that deliver exceptional protection and financial confidence to individuals, families, and businesses throughout the Atlantic region.
We operate with urgency, purpose, and a commitment to excellence — empowering passionate, impact-oriented leaders to transform their ambitions into sustainable business success.
As part of our team, you’ll work with seasoned mentors, proven systems, and a supportive community that values integrity, service, and long-term growth.
Because you’re not looking for average.
The Atlantic District is built for professionals who want more than a paycheck — they want impact, growth, and control over their long-term income trajectory.
We operate in high-potential markets across the Atlantic region, providing access to established brand recognition, proven systems, and scalable infrastructure. You’re not starting from scratch — you’re building with backing.
Your effort and execution directly influence your results. We reward production, leadership, and growth. There are no artificial ceilings.
You’ll work alongside experienced district leadership committed to coaching, accountability, and long-term development. We don’t just open doors — we stay in the trenches with you.
This isn’t about short-term wins. It’s about building a business foundation that compounds over time — through client relationships, renewals, and strategic growth.
We believe in ownership of results and team collaboration. You’ll be surrounded by driven professionals who take pride in their work and push each other to elevate.
Operate with the strength of a recognized insurance organization behind you — giving you credibility in the marketplace from day one.
Phone: 518-951-9483