At The Atlantic District in Waldoboro, Maine, this role is about more than selling insurance. It is about leading a local agency with care, clarity, and a real sense of purpose. As our Insurance Sales Agency Principal, you will help shape the way clients experience our business from the very first conversation. You will be the person people look to for guidance, direction, and reassurance, and your work will have a direct impact on the growth and reputation of the agency. We are looking for someone who enjoys building relationships, supporting a team, and creating a place where clients feel heard and valued. In this role, you will bring together sales leadership and day-to-day agency oversight, helping the office run smoothly while keeping the focus on service and growth. If you are someone who likes to lead with integrity, stay connected to the community, and make a meaningful difference for the people you serve, this could be a strong next step for you.
Salary Range: $220,000.00 - $250,000.00 per year
Annual Base Salary + Commission + Bonus Opportunities
Paid Time Off (PTO)
Flexible Schedule
Health Insurance
Disability Insurance
Life Insurance
Vision Insurance
Dental Insurance
Parental Leave
Hands on Training
Mon-Fri Schedule
Retirement Plan
Career Growth Opportunities
Active insurance license in good standing, or ability to obtain required licensing quickly.
Proven experience in insurance sales, agency leadership, or a closely related role.
Strong knowledge of personal lines and/or commercial insurance products.
Ability to build trust, coach others, and lead by example.
Comfort with agency management systems, CRM tools, and standard office software.
Clear, confident communication skills with both clients and team members.
Strong organizational habits and the ability to manage multiple priorities.
Preferred experience growing an agency book of business or leading a sales operation.
Preferred familiarity with the Waldoboro, Maine market and surrounding communities.
Lead the agency’s sales efforts with a focus on helping clients find coverage that truly fits their needs.
Set the tone for the office through steady leadership, clear expectations, and day-to-day support.
Build and maintain strong relationships with clients, carriers, and referral partners.
Guide the team in identifying new business opportunities and growing existing accounts.
Review coverage options with clients and explain choices in a way that is easy to understand.
Support hiring, coaching, and development efforts to help the agency grow in a healthy way.
Monitor sales activity, results, and service quality to keep the agency moving in the right direction.
Work closely with internal partners to keep operations organized and client service consistent.
Represent The Atlantic District in the community with professionalism and a genuine, welcoming presence.
The Atlantic District is a dynamic and growth-driven division of one of the nation’s most trusted insurance and financial services organizations. We partner with dedicated professionals to build thriving insurance agencies that deliver exceptional protection and financial confidence to individuals, families, and businesses throughout the Atlantic region.
We operate with urgency, purpose, and a commitment to excellence — empowering passionate, impact-oriented leaders to transform their ambitions into sustainable business success.
As part of our team, you’ll work with seasoned mentors, proven systems, and a supportive community that values integrity, service, and long-term growth.
Because you’re not looking for average.
The Atlantic District is built for professionals who want more than a paycheck — they want impact, growth, and control over their long-term income trajectory.
We operate in high-potential markets across the Atlantic region, providing access to established brand recognition, proven systems, and scalable infrastructure. You’re not starting from scratch — you’re building with backing.
Your effort and execution directly influence your results. We reward production, leadership, and growth. There are no artificial ceilings.
You’ll work alongside experienced district leadership committed to coaching, accountability, and long-term development. We don’t just open doors — we stay in the trenches with you.
This isn’t about short-term wins. It’s about building a business foundation that compounds over time — through client relationships, renewals, and strategic growth.
We believe in ownership of results and team collaboration. You’ll be surrounded by driven professionals who take pride in their work and push each other to elevate.
Operate with the strength of a recognized insurance organization behind you — giving you credibility in the marketplace from day one.
Phone: 518-951-9483