$40,000 Annual Salary but can vary based on experience.

We are seeking a creative and results-driven Marketing Strategist to develop and implement effective marketing plans that drive brand awareness, generate leads, and support the growth of our insurance agency group. The ideal candidate will have a strong understanding of marketing strategies, digital platforms, and insurance industry trends.

Salary Range: $40,000.00 per year

Benefits

Annual Base Salary Based on Experience

Paid Time Off (PTO)

Flexible Schedule

Mon-Fri Schedule

Career Growth Opportunities

-Must be tech savvy and familiar with multiple forms of social media / digital marketing efforts and marketing strategies of each

-Must be currently active on social media so you can know what consumers are seeing

-Must have marketing or advertising work history or a business degree with a concentration in marketing and/or advertising.

-Must know how to use / prompt AI systems, such as ChatGPT, in order to assist with job duties.

-Must be willing to work full-time and in-office, Monday - Friday.

Responsible for developing, implementing, and managing marketing strategies that help businesses achieve their goals and objectives. Below are the key duties and responsibilities of a Marketing Strategist:

Market Research and Analysis

-Conduct thorough market research to understand customer needs, preferences, and behaviors.

-Analyze industry trends, competitor strategies, and market conditions to identify opportunities and threats.

-Utilize data and analytics to assess the effectiveness of marketing campaigns and make data-driven decisions.

-Developing Marketing Strategies

-Create comprehensive marketing strategies aligned with the company’s goals, target audience, and budget.

-Identify the best marketing channels (e.g., digital, print, social media, etc.) to reach the target audience.

-Develop content strategies for various platforms, including websites, social media, and email marketing campaigns.

Brand Development and Positioning

-Develop and maintain a strong brand identity, ensuring consistency across all marketing channels.

-Define and communicate the brand’s unique value proposition (UVP) to differentiate it from competitors.

-Manage brand positioning in the market to ensure the company stands out.

Campaign Management

-Plan, implement, and oversee marketing campaigns to ensure they meet objectives and deadlines.

-Coordinate with creative teams, designers, and content creators to produce marketing materials.

-Monitor and adjust campaigns based on performance metrics such as ROI, engagement, and conversion rates.

Budget Management

-Develop and manage marketing budgets, ensuring cost-effective spending and allocation of resources.

-Analyze the return on investment (ROI) for each marketing activity and make recommendations for optimization.

Collaboration with Teams

-Work closely with cross-functional teams, including sales, product development, and public relations, to ensure alignment of marketing strategies with business objectives.

-Collaborate with external agencies and vendors for specialized services (e.g., SEO, PPC, content marketing).

Customer Relationship Management

-Develop and implement customer loyalty programs and retention strategies.

-Ensure a consistent and positive customer experience across all touchpoints.

-Analyze customer feedback and market sentiment to improve marketing efforts.

Digital Marketing

-Oversee digital marketing efforts, including social media, email, search engine optimization (SEO), and paid advertising.  This includes but is not limited to the oversight of social media projects.

-Stay up-to-date with the latest digital marketing trends and tools, and apply them to marketing strategies.

Reporting and Analytics

-Track and report on key performance indicators (KPIs) such as conversion rates, website traffic, and engagement metrics.

-Provide regular reports to senior management, outlining the success and challenges of marketing strategies.

-Use analytics tools to measure campaign success and adjust strategies as needed.

Trendspotting and Innovation

-Keep an eye on emerging marketing trends, new technologies, and consumer behavior shifts.

-Propose innovative marketing techniques and channels to stay ahead of the competition.

Stakeholder Communication

-Communicate marketing plans, progress, and results to stakeholders, including senior management, clients, and investors.

-Participate in strategic meetings to align marketing efforts with broader business objectives.

-In summary, a Marketing Strategist’s role is about creating and executing marketing plans that drive growth, engage the target audience, and enhance the brand’s presence in the market.