Marketing Associate

Heaton Bennett Insurance – Austin, TX (Hybrid)

Heaton Bennett Insurance (HBI) is an Independent Insurance agency headquartered in Austin, TX. HBI serves a wide variety of personal and business clients. HBI is one of the fastest growing insurance agencies in Texas! We are growing aggressively and seeking an innovative Marketing Associate to join our team.

Our Agency Core Values that serve as our guiding principles and those to be shared as a team member are:

Give Purpose to our team. Put Family first. Provide Security. Have Integrity. Deliver good Communication. Stay Driven.

We focus on a team atmosphere, and we nurture a fast paced and fun environment. You don’t have to give up your weekends, evenings, or family life. We utilize the best technology to be more efficient and 100% paperless.

Compensation

• $55,000 – $80,000 base salary (based on experience and capability)

• Commission opportunity tied to referral generation

• Earn commission on inbound opportunities generated through your referral partner network
• This role is designed to directly reward relationship-building and business impact

Benefits & Perks

1. Core Value Star Awards

• We recognize team members for demonstrating our Core Values in their day-to-day work

• Every 10 stars earns a $50 gift card spin

• Top performers across the agency and departments earn larger rewards

2. Group Health Benefits

Eligible 1st of the month following 60 days of employment:

• UnitedHealthcare – Major Medical with employer contribution

• Unum Dental with employer contribution

• Voluntary options: Vision, Short-Term and Long-Term Disability, Supplemental Life

• Employer-paid Basic Life ($25,000 benefit)

3. 401(k) with Roth Option

Eligible 1st of the month following 60 days of employment:

• 3% match (dollar-for-dollar)

• 3.5% match if contributing 4%

• 4% match if contributing 5%

4. Paid Time Off

• 15 PTO days per year (prorated if start date is after January 1)

• 8 paid holidays

• Additional paid time off between Christmas and New Year’s

Salary Range: $55,000.00 - $80,000.00 per year

Benefits

Annual Base Salary Based on Experience

Paid Time Off (PTO)

Work from Home

Flexible Schedule

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Hands on Training

Mon-Fri Schedule

Career Growth Opportunities

Retirement Plan

Systems, Tools & Technology

You should be comfortable working across:

• Monday.com (project and campaign management)

• Canva (required) and video tools (CapCut, Adobe, or similar)

• CRM and marketing automation platforms

• Microsoft 365 (Outlook, Teams, Docs)

• AI tools such as ChatGPT or Claude for content development

• All major social media platforms

Expectation: Ability to learn and operate within multiple systems efficiently.

Ideal Candidate

We are looking for someone who is:

• Polished, professional, and confident in communication

• Creative but highly organized

• Comfortable both in-person and behind a screen

• Systems-oriented and execution-driven

• Able to take ownership and follow through

Preferred Experience

• Marketing, content creation, or brand management

• Experience working with:

• Realtors
• Mortgage lenders
• Title companies
• Or other relationship-driven industries

Bonus

• Insurance or financial services experience

• Video/content creation background

Education

• College degree not required

• Marketing or Communications background is a plus

Work Structure

• Hybrid role

• Must work in-office at least 3 days per week

• Must live within reasonable commuting distance of Austin

Additional Requirements & Support

• Agency provides all necessary equipment

• Must have reliable internet with minimum 50 Mbps speed (verified via speed test)

About the Role

This is not a “social media coordinator” role.

This is a growth-focused marketing role responsible for building relationships, executing campaigns, fueling organic lead growth and driving measurable referral-based business.

The Marketing Associate will connect:

• Referral partners (realtors, lenders, business owners)

• Clients and prospects

• Digital platforms (social, video, campaigns)

You will take ownership of execution, bring structure to marketing efforts, and help turn relationships into consistent business growth.

What You’ll Be Responsible For:

1. Referral & Partnership Development

• Build and maintain relationships with realtors, lenders, and local business partners

• Conduct in-person outreach and consistent follow-up

• Generate and track referral activity with clear ROI accountability

• Identify and develop new partnership opportunities

• Coordinate sponsorships, co-marketing efforts, and community engagement

• Develop and manage referral relationships that contribute directly to agency growth and personal commission opportunity

Success = consistent, trackable referral growth

2. Content & Social Media Execution

• Create and publish content across LinkedIn, Instagram, Facebook, YouTube, and TikTok

• Develop short-form video, educational content, and brand-aligned posts

• Manage and execute a structured monthly content calendar

• Align content with local events, seasonal topics, and referral partner visibility

Success = strong brand presence that supports credibility and growth

3. Podcast & Video Marketing

• Manage and grow The Premium Perspective podcast

• Handle guest outreach, scheduling, and recording coordination

• Oversee content production and distribution across all platforms

• Support YouTube strategy including scripting, SEO, and content repurposing

Success = scalable content engine that builds authority and relationships

4. Campaigns & Marketing Systems

• Build and manage email, SMS, and referral campaigns

• Coordinate campaign execution with internal and external partners

• Monitor performance and optimize based on data

Success = repeatable, measurable marketing systems

5. Events & Community Engagement

• Plan and execute client and partner events

• Coordinate sponsorships and local involvement

• Capture and repurpose content from events

Success = deeper relationships and increased community visibility

6. Reporting & Performance Tracking

• Track referrals, campaigns, and marketing ROI

• Maintain organized records of activity and results

• Identify high-performing channels and partnerships

Success = data-driven decision making

Support Structure & Resources

This role is designed for ownership—not isolation.

You will be supported by:

• A Video Editing Virtual Assistant (post-production and content editing)

• An Automation Virtual Assistant (campaign setup and CRM workflows)

• External marketing partners supporting website, SEO, and paid advertising

Your role is to lead, coordinate, and ensure execution quality—not to perform every technical task yourself.

What Success Looks Like

You are not here to manage posts.

You are here to:

• Build relationships in the market

• Turn those relationships into content

• Turn that content into visibility

• And turn that visibility into referrals or organic leads to the agency

Heaton Bennett Insurance is a top Independent Insurance Agency in Austin, Texas that represents a wide variety of different insurance carriers. We work diligently with our customers to find the insurance carrier that’s right for them and/or their business.

We proudly offer our services to the local Austin, TX area, throughout the great state of Texas, and across the country. At Heaton Bennett Insurance, we are truly committed to our customers. That’s why every one of our clients is provided with a dedicated team of experts that work together to proficiently address any needs and concerns.

What do we offer our customers? At Heaton Bennett Insurance, our goal is to provide an all-inclusive solution for all your insurance and business needs.

Heaton Bennett Insurance offers personal insurance coverages, including Auto Insurance, Homeowners Insurance, Condo Insurance, and Personal Umbrella. Depending on your needs, we also offer many other coverages, including Renters, Landlord, Motorcycle, Boat, and Vacant Dwelling policies.

Are you a business owner? We’ve got you covered there, too. Simply give one of our agents a call and we’ll show you how much you could save on your business insurance. We offer a wide range of commercial insurance coverages, such as General Liability, Commercial Property, Commercial Auto, Workers’ Compensation, and Business Owners Insurance (BOP Insurance).

Additionally, the Heaton Bennett Benefits Department is here to serve the needs of your business. We offer a great selection of group health insurance plans that include Major Medical, Dental, Vision, Life, Short Term Disability, Long Term Disability, and many voluntary supplemental plans. Our experts will work with you to develop a quality benefits package for your entire team.