Build a Stronger, More Profitable Business with Farmers®

As a Farmers agency owner, you’ll have the unique advantage of offering both Farmers-branded insurance products and brokered solutions, maximizing your revenue potential while building a legacy business backed by one of the most recognized names in the industry.

Why Become a Farmers Agency Owner?

Owning a Farmers agency is more than just a career—it’s an opportunity to be your own boss, make a meaningful impact in your community, and unlock unlimited earning potential.

What You Gain:

* Be Your Own Boss – Enjoy the freedom of business ownership with the support of a nationally recognized brand.

* Limitless Income Potential – Earnings grow with your success, and additional incentives reward your achievements.

* World-Class Support & Training – Benefit from professional coaching, cutting-edge technology, and data-driven solutions to accelerate your growth.

* Community Impact – Help protect and serve the needs of your friends, neighbors, and local businesses.

Benefits

Career Growth Opportunities

New Agent Signing Bonuses & Incentives

New Agent Signing Bonuses & Incentives

Annual Growth Bonus

Renewal Compensation

How to Get Started

Your Journey Begins Here:

* Eligibility & Recruitment – Our team is ready to answer your questions and guide you through the process.

* Licensing Requirements – Obtain your Property & Casualty and Life & Health licenses.

* Reserve Program – Sign a reserve contract and achieve key milestones.

* Comprehensive Training – Complete the University of Farmers® program and gain valuable insights from industry experts.

* Grand Opening! – Launch your business and start building your future.

Take Control of Your Future

If you’re an ambitious, entrepreneurial-minded individual ready to invest in yourself, the Farmers agency ownership opportunity is your chance to achieve financial independence and make a lasting impact.

* Contact us today to learn more and start your journey!

A Business with Lasting Value

With Farmers, you’re not just building a business—you’re creating an asset. Your agency can be passed down to your family or sold to another entrepreneur, providing long-term financial security.

* Autonomy & Flexibility – Run your agency your way, with the support you need to thrive.

* Legacy Asset – Build an agency that can be sold or transferred in the future.

* Community Engagement – Make a difference while growing your business.

Unlimited Earning Potential

At Farmers, your hard work is rewarded. Agency owners can qualify for multiple incentives and bonuses based on performance, including:

* New Agent Signing Bonuses & Incentives

* New Business Accelerators

* Annual Growth Bonus

*Variable Renewal Compensation

… and much more!

Farmers Insurance® has a longstanding commitment to diversity and inclusion, which serves as the foundation of our culture and helps guide the organization in its mission to make a difference in the communities where we live and work. In order to meet our goal of being the leader in innovating for customers whenever and wherever they need us, we recognize we must value and celebrate the unique potential of every individual person with whom we interact. We embrace new ideas, question the status quo, and put the customer at the heart of what we do. Through corporate and agency initiatives, Farmers® and its representatives continue to focus on nurturing a diverse and inclusive culture, strengthening priorities around diversity, and giving back and supporting the communities we are proud to serve through advocacy and volunteerism.

Our story began in 1928 with the simple goal of insuring the vehicles of rural farmers but as the world changed, so did we. Farmers now provides insurance for home, auto, business, recreational, life and financial services to more than 5 million households, generating approximately $19 billion in annual premium.