Fallon Insurance Agency
Full-Time Social Media Growth Strategist & Content Creator
Job Overview
You're sharp, bold, and obsessed with content that doesn't just get clicks — it gets people to care. You don't just create videos; you create movement. You think in hooks, study what goes viral, and have the instincts to build a brand from scratch using short-form video, storytelling, and a strategy-first mindset.
We're Fallon Insurance Agency, one of the fastest-growing insurance brands in Minnesota and Wisconsin, and we're not here to blend in. We're here to build a brand that actually cares. A brand that educates, entertains, and connects with real people in ways no other agency does.
If the idea of being the content architect and growth engine behind that kind of brand excites you, keep reading.
Salary Range: $35,000.00 - $55,000.00 per year
Benefits
Annual Base Salary Based on Experience
Flexible Schedule
Health Insurance
Dental Insurance
Vision Insurance
Disability Insurance
Paid Time Off (PTO)
Work from Home
Requirements
2+ years in short-form content creation and digital growth
Strong editing skills (CapCut, Premiere, Canva, or similar)
Native-level English with emotional nuance and sharp humor
Strategic and creative you get the why behind content
Comfortable owning the brand and operating with freedom
Bonus: Experience with ad creation, Meta platforms, or insurance content
Responsibilities
What You'll Own
1. Content Strategy & Production
Take the agency owners raw voice notes, ideas, and stories and turn them into polished, high-performing short-form video content
Create 5+ vertical Reels per week (Facebook, TikTok, Instagram, YouTube Shorts)
Build our content calendar, plan campaigns, and lead all creative direction
Write scripts, captions, and overlay text that reflects a bold, no-BS brand
Stay on top of trends, formats, and emotional angles that drive engagement
2. Brand Voice & Messaging
Own the Fallon tone: real, emotional, sometimes funny, never corporate
Ensure every post builds trust and brand equity not just reach
Help the agency become the most relatable and human voice in insurance
Build hyper-local content series around MN/WI cities and life moments
3. Growth, Engagement & Ads
Post daily across all platforms using scheduling tools like Metricool
Monitor performance, double down on what works, and refine content flow
Respond to DMs/comments and route leads to our internal CRM
Assist with producing ad-ready content (reel-to-ad repurposing, local hooks)
4. Systems & Content Flywheel
Build repeatable processes for ideation creation posting
Organize content libraries, templates, and brand assets
Track analytics and give performance reports weekly