Job Title: BDC Associate


Department: Sales Department


Reports to: General Sales Manager


Classification: Full Time + Bonus Based Pay Plan


Schedule: M–F with rotating Saturdays (as needed)


Location: Bloomington, IL


Job Description

The BDC Associate is responsible for handling inbound and outbound customer communication related to internet leads, phone inquiries, and digital engagement. This role serves as the first point of contact for many customers and plays a critical role in creating a strong first impression of Barker Motor Company.

The primary objective of this role is to respond quickly and professionally to incoming leads, build rapport with customers, and successfully set qualified appointments for the sales team. This position is not responsible for selling vehicles directly, but rather for generating opportunities that lead to sales.

The BDC Associate is expected to represent Barker Motor Company with professionalism, urgency, and clarity, while contributing to a high-performance, team-oriented environment focused on growth and customer experience.

The BDC Associate will report to and work closely with the General Sales Manager, using their skills in the following areas:


Major Responsibilities and Activities:

• Answer all incoming phone calls related to sales inquiries in a timely and professional manner
• Respond to all internet leads (email, website, third-party platforms) quickly and effectively
• Engage customers via phone, text, and email to gather information and build rapport
• Set qualified appointments for the sales team and confirm attendance
• Follow up consistently with unsold leads using structured follow-up processes
• Maintain accurate and detailed records of all customer interactions in the CRM
• Work closely with the sales team to ensure smooth handoff of appointments
• Re-engage past leads and unsold opportunities to generate additional appointments
• Meet or exceed monthly targets for: Appointments set, Appointments shown, Vehicles sold from appointments.

Works Directly With:

Sales Manager

Sales Consultants

Finance & Insurance (F&I) Team

Service Department

BDC / Internet Team


Physical Requirements

While performing the duties of this job, the employee is regularly required to walk the lot, sit or stand for extended periods, talk, hear, use hands to write and operate a computer or phone. Must be able to occasionally lift or move up to 35 pounds. Specific vision abilities required include close vision, distance vision, and the ability to adjust focus. Must have a valid driver’s license and the ability to safely operate vehicles for customer test drives or inventory management.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Salary Range: $45,000.00 - $65,000.00 per year

Benefits

Annual Base Salary + Bonus Opportunities

Paid Time Off (PTO)

Health Insurance

Dental Insurance

Vision Insurance

Hands on Training

Mon-Fri Schedule

sick time

While performing the duties of this job, the employee is regularly required to walk the lot, sit or stand for extended periods, talk, hear, use hands to write and operate a computer or phone. Must be able to occasionally lift or move up to 35 pounds. Specific vision abilities required include close vision, distance vision, and the ability to adjust focus. Must have a valid driver’s license and the ability to safely operate vehicles for customer test drives or inventory management.

• Answer all incoming phone calls related to sales inquiries in a timely and professional manner
• Respond to all internet leads (email, website, third-party platforms) quickly and effectively
• Engage customers via phone, text, and email to gather information and build rapport
• Set qualified appointments for the sales team and confirm attendance
• Follow up consistently with unsold leads using structured follow-up processes
• Maintain accurate and detailed records of all customer interactions in the CRM
• Work closely with the sales team to ensure smooth handoff of appointments
• Re-engage past leads and unsold opportunities to generate additional appointments
• Meet or exceed monthly targets for: Appointments set, Appointments shown, Vehicles sold from appointments.

Barker Motor Company is a renowned automotive leader dedicated to innovation and customer satisfaction. We foster a collaborative and supportive environment where every team member is valued. Join our dynamic team and drive your career forward with us!

Why You Will Love Working at Barker Motor Company

Barker Motor Company is where tradition meets opportunity. Since 1935, we have built our reputation in Central Illinois by delivering quality vehicles, honest service, and a customer experience that keeps people coming back for generations.

Today, Barker is moving into an exciting new chapter. We are modernizing our operations, growing our team, and investing in people who want to make an impact. Whether you are just starting out or looking to grow your automotive career, you will find a place here where your ideas matter, your growth is supported, and your work is recognized.

We offer more than a job. At Barker, you will have the chance to learn from experienced professionals, work with industry-leading brands like GMC, Cadillac, Buick, and Chevrolet, and be part of a team that values collaboration and results. Our history proves we know how to stand the test of time. Our future will be shaped by people like you.

About Barker Motor Company

Barker Motor Company began in 1935 when Alden F. Barker II opened an Oldsmobile dealership in Bloomington, Illinois. In 1945, the dealership moved to North Lee Street, and in 1956, Alden’s sons Al and Bill took over. Over the decades, Barker expanded by adding the Cadillac franchise in 1978, the GMC franchise in 1994, and the Chevrolet franchise in Lexington in 2004.

In 1999, the dealership was purchased by Dan Traeger and Tim Johnson, and Barker continued to grow. By 2011, GM awarded Barker the Buick franchise. In 2012, we opened a new showroom and service facility designed to make the customer experience even better, complete with comfortable waiting areas, free coffee and snacks, and a play area for kids.

Barker has earned recognition such as the Buick Mark of Excellence Award for our dedication to customer satisfaction. We are proud of our 90-year history and remain committed to providing the highest quality vehicles and service in Central Illinois. With two locations in Bloomington and Lexington, we are here to serve our community, support our employees, and lead the way in the automotive industry.